Market Overview

At a glance:

• Boxing is #2 largest sport globally among young audiences (source: GWI 2020 Report)

• Boxing the #1 combat sport in the world (ahead of MMA)

• Over 1 billion viewers worldwide (more than the Champions League with 380 million or Super Bowl 96.4 million)

• Ranks as the #4 most popular sport in the US

• The sport experiences a steady growth rate of 9.2%, with a significant percentage of the global population identifying as passionate fans and expressing genuine interest in boxing.

Dive Deeper

With over 1 billion viewers, boxing stands tall as the second-largest sport among young audiences worldwide, solidifying its position as the most popular combat sport on the planet. This enduring sport has forged a special connection with fans, captivating their hearts and leaving an indelible mark.

Boxing's popularity knows no bounds, transcending continents and cultures, truly making it a global sport. In the United States, it holds the distinction of being the fourth most popular sport based on viewership, demonstrating its widespread appeal. Across the Asia-Pacific region, boxing stands as the second most popular sport among digital natives, resonating deeply with this tech-savvy generation. Meanwhile, in the United Kingdom, boxing closely follows football and tennis, claiming its spot as the third most popular sport among digital natives. These statistics highlight the universal appeal of boxing, uniting diverse audiences in their love for this electrifying sport.

But it's not just popularity that sets boxing apart; it is also experiencing remarkable growth. With a steady annual growth rate of 9.2%, boxing continues to ascend to new heights. A staggering 25-30% of the global population proudly identifies as passionate boxing fans, forming a formidable community of enthusiasts. Furthermore, an impressive 59.6% express a genuine interest in the sport, underscoring boxing's enduring appeal and signaling its significant potential for continued expansion.

Beyond its fervent fan base and vast viewership, boxing's economic might is undeniable. The sport generates substantial revenue across various sectors. From equipment sales, which alone amount to an impressive $1.6 billion, to the soaring pay-per-view (PPV) earnings that surpass $2.5 billion, the demand for boxing-related merchandise and live matches remains incredibly high. Additionally, broadcast deals contribute over $2 billion to the industry, cementing boxing's position as a prominent player in the sports entertainment landscape.

But the financial impact of boxing doesn't stop there. With the betting aspect of boxing expected to grow from $1.35 billion in 2022 to $2.24 billion in 2028, the sport's intersection with lucrative markets such as fantasy sports and collectors creates additional opportunities for financial growth and engagement. Boxing's allure extends beyond the ring, captivating the imagination of fans who seek unique experiences and connections in these thriving industries.