> For the complete documentation index, see [llms.txt](https://eterlast.gitbook.io/house-of-boxing-1/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://eterlast.gitbook.io/house-of-boxing-1/business-model/growth-model.md). # Growth Model Our GTM strategy for House of Boxing focuses on key components to drive user acquisition, engagement, retention and long-term sustainable growth: User Acquisition Our focus is to prioritize organic growth to attract a core audience of boxing fans who are passionate about building a boxing Web3 game. We do so by leveraging our partners and owned and shared channels of social media to build our new user cohorts. * Partnerships: Forge strategic partnerships with boxing organizations, promoters, boxers and brands to expand reach, credibility, and brand exposure across various target segments. Our partners include: Queensberry Promotions, Blackpool and Immutable X * Content Marketing: Develop high-quality content to educate and entertain boxing enthusiasts, establishing House of Boxing as a go-to source such as; * Press releases via partner channel and media outlets to attract a growing user base and increase brand recognition * We will utilize organic channels such as; social media to enhance our visibility and attract boxing enthusiasts organically to the House of Boxing platform * Micro Community Referrals: Implementing a referral program to incentivize organic growth through user referrals. Engagement & Retention * Community: Building an engaged boxing community via our early access VIP club; creating great feedback loops to build the game and improve new feature releases. * User Insights: We will seek to continuously analyze user data, metrics, and feedback to optimize features, user experience, and marketing efforts. Allowing us to continuously address their needs and create a platform that resonates with them and encourages participation and loyalty.